Press Release

Switzerland, 26th April 2010, Rusada SA, a leading provider of complex asset management software to the aerospace industry, has launched its new corporate identity under the leadership of a new Chief Executive Officer, Cameron Hood. The brand launch, which is part of the company's global expansion plans, coincides with immediate plans to increase the company's team in its Indian Development Centre to grow the software development capability of the organisation.

 

It's been said that we're probably the best kept secret in the industry, apart from amongst our customers and key competitors," said Cameron Hood, CEO of Rusada, "We intend to change that. Rusada is effectively a new organisation, we have a fresh approach to the challenges of the industry backed by the aviation experience gained from our 20 year heritage with Russell Adams."

 

"Our software solutions not only provide various types of aviation businesses with the management capability and decision support to achieve operational efficiency and optimise the true value of their assets," explained Cameron, “But also the capability for seamless collaboration and data sharing between operators, OEM's and service providers – this is the key to driving the efficiencies and cost savings that we believe are vital for the aviation industry."

 

The launch of the Rusada brand and new corporate identity is supported by the new company website: www.rusada.com and increased marketing activities with its debut at the forthcoming events: the Airline Purchasing and Maintenance Expo at Olympia, London (5-6th May) and the Frankfurt Airline and Aerospace MRO and Operations IT Conference (7-8th June).

 

The last 18 months have seen a complete restructure and reorganisation of the company to support the new strategy and expansion plans, following outside investment to accelerate the organic growth the company has achieved to date. A growth funding package implemented last year has created a firm financial footing that has enabled Rusada to open offices in Singapore, expand its software development centre operations and embark on its global expansion.

 

Enhancing its software development capability and capacity to meet both demand and its planned growth, Rusada next month opens the new premises for its Development Centre in Chennai, India, a prime centre for software development. Rusada‟s Development Centre will move to larger offices at the KG 360 IT Business Park in Chennai, known locally as the "IT Corridor". The offices will provide the space to house an eventual team of 175 locally recruited development staff.

 

Headquartered in Vevey, Switzerland, with new investors, and a 115-strong workforce, Rusada is a leading providing of comprehensive aircraft maintenance and engineering software, providing aircraft operators, OEMs, MROs and other service organisations with a technically and functionally rich automated asset management capability to enable them to manage and optimise all the operational divisions of their business through one, single integrated solution.

 

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For further information, please contact:

 

Alison Chambers/Celia Turner, Emerald Media T: + 44 (0) 1962 736600 m: 07721 8829 39

E: alison@emeraldmedia.co.uk

 

Corinne Norris, Marketing and Communications Director, Rusada SA, T: +34 670 651 741

E: corinne.norris@rusada.com

 

 

Rusada is a global leader in the development of complex asset management software for the aerospace industry. With over 20 years' heritage, Rusada provides a range of tools and delivers integrated IT solutions to Operators, OEM's, MRO's and other service organisations, enabling the complete management and operation of fleets of aircraft and the optimisation of the service provision around them.

 

Rusada serves over 50 major clients within the aviation industry, including leading operators such as Thomas Cook, V Australia, Air Arabia and Spice Jet; MROs such as SIAEC and HAECO; and OEM's including Eurocopter. It plans to further expand its operational expertise within aerospace, focusing initially on the geographical markets of Europe, the Middle East and Asia, but with medium term ambitions for expansion in the Americas.

 

Rusada delivers to clients a world-class range of software tools and its toolkit has become a global standard and industry benchmark within aviation, enabling businesses to understand, manage and optimise the true value of their assets.