Press Release

Switzerland, 4th May 2010, Rusada SA, a leading provider of complex asset management software to the aerospace industry, makes its show debut this week at the Airline Purchasing and Maintenance Expo (5-6th May, 2010) on Stand R10 at London’s Olympia. Showcasing the Rusada solution for Operators, MROs and OEMs, Rusada will be highlighting how its software enables aviation organisations to manage all the operational divisions of their business and at the same time gain insights, through the use of the data, to enable them to improve efficiencies by optimising asset utilisation and realising cost benefits.

"The last 18 months have been exceptionally challenging for the airline industry and the recent unprecedented closure of European airspace due to volcanic ash from Iceland only places more pressure on European operators," highlighted Rusada CEO, Cameron Hood.

"Operators around the world are even more focussed on scrutinising their costs: operations departments want to know how much a scheduled flight costs, what the fuel burn is per sector, per hour and how they can increase their operational efficiency. Our software provides the management capability and decision support to help airline operators achieve this and realise the value of their assets."

Rusada will be demonstrating how its solution is able to capture all the pertinent data of an organisation by underpinning the major business processes, and using that data provide decision support information for management. As a result, airlines and MROs are able to achieve increased aircraft availability and deliver cost reductions through efficiency derived from taking action on new insights.

The chosen supplier for a number of leading airline operators, Rusada boasts over 50 major aviation clients worldwide currently employing its solution. Airlines such as Air Arabia, the leading low fare operator in the Middle East and North Africa with its 21-strong Airbus A320 fleet, claims it has recouped the investment in the Rusada system “within six months” thanks to an integrated IT solution that: "not only enables us to manage our fleet, but also facilitates greater sharing of information and data across our business," explained Mohammed Al Kassimi.

"It has helped to optimise our overall operations, create cost savings and increase our fleet availability too," he concluded. Through consistent analysis of fuel uplift, Air Arabia makes informed decisions on fuel prices with its suppliers and avoids duplicate payments to vendors, resulting in a 0.5% reduction in their fuel bills.

V Australia, Australia's newest International airline also turned to Rusada to provide vitally important collaboration and sharing of data with their Maintenance and Repair Organisation (MRO), SIAEC (SIA Engineering Company). Working in collaboration with SIAEC (also a Rusada customer) they use the system from their respective sites to manage V Australia’s fleet of Boeing 777s to control maintenance, logistics and fleet technical management. As a result, real cost benefits have been achieved through the optimisation of resources and resulting increased operational efficiency.

Expanding domestic low fare airline SpiceJet of India also selected Rusada to ensure it had an integrated IT solution with the flexibility and scalability to grow its business.

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For further information, please contact:

Alison Chambers/Celia Turner, Emerald Media T:+44 (0)1962 736600 M:+44 (0)7721 8829 39
E: alison@emeraldmedia.co.uk

Corinne Norris, Marketing and Communications Director, Rusada SA: T: +34 670 651 741
E: corinne.norris@rusada.com

Notes to Editors:

About Rusada
Rusada is a global leader in the development of complex asset management software for the aerospace industry. With over 20 years’ heritage, Rusada delivers integrated IT solutions to Operators, OEM’s, MRO’s and other service organisations, enabling the complete management and operation of fleets of aircraft.
Headquartered in Switzerland with operations in the Middle East, Asia and Europe, as well as a network of global partnerships, Rusada serves over 50 major customers worldwide, spanning all areas of aviation, including Operators, MROs and OEMs. Its software is used to manage over 1500 aircraft worldwide in 20 countries.
Rusada delivers world-class software to clients and has become an industry benchmark within aviation, enabling businesses to understand, manage and realise the true value of their assets.

Rusada Daily Prize Draw

Rusada will be offering visitors to their Stand: R10 at the Airline Purchasing and Maintenance Expo, the opportunity to enter a free daily prize draw to win an Archos 5 Internet Media Tablet. The Prize draw will take place on the Rusada Stand R10 at 15.00hrs on 5th May and 14.30hrs on 6th May.